Family Business Sustainability Pledge

Sign the pledge
Track your progress
Define success across generations

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The Pledge

The Family Business Sustainability Pledge is a joint FBN and UNCTAD global statement, prescriptive in its vision and strategy as well as actionable and deliverable in line with the Sustainable Development Goals (SDGs).

It builds upon the experiences of the initial FBN pledge and is the outcome of broad-based consultations to ensure an inclusive approach to engage all family business actors.

The pledge is a global call to action for business-owning families, their firms and the wider family business ecosystem to adopt a more purpose driven business model therefore contributing to global sustainable development, inclusive growth and prosperity for all.

Signatories pledge to promote sustainable growth, environmental stewardship, social inclusion and good governance.

Once you have signed the pledge, if you are a family business, download the indicator framework and start assessing your sustainability performance.

 

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Defining Success Across Generations

We, a global community of family businesses, commit to build a sustainable future across generations.

Family businesses contribute meaningfully to both economic growth and employment and have the potential to create a more purpose-driven model of business. With our inherent focus on long-term success and responsible ownership, we strive to apply our entrepreneurial know-how and resources to build a just and equitable world, where our planet will flourish across generations.

The Sustainable Development Goals (SDGs) provide family businesses with opportunities to create a shared prosperity for all. We commit to taking action on the SDGs by advocating for and upholding the following principles:

Sustainable Growth: To promote and model business practices and investments that will enable sustainable economic growth and deliver long-term value creation for all present and future stakeholders

Environmental Stewardship: To have a positive long-term impact by taking urgent action on climate change, enabling sustainable production and consumption, and advancing the responsible use of natural resources.

Social Inclusion: To promote inclusive practices in our communities and beyond, including gender equality, diversity and decent work, to ensure that both current and future generations attain dignity and fulfil their potential.

Good Governance: To establish sound family and corporate governance structures that are transparent, inclusive and accountable to stakeholders; to ensure compliance with ethical and corruption-free business practices.

In partnership with the UN, we will identify SDGs aligned to our business, track our progress and assess the impact of our pledge in a transparent manner using the relevant Sustainability Indicators for Family Business as jointly established by FBN and UNCTAD.

We invite you to act now and join us in creating a shared prosperity. Together we will build a sustainable future and define success across generations.

 

Signatories list

503
Name Company Country Role and affiliation to family business
Mr. Adrien Salmon A.Salmon Singapore Owner
Mr. Peter Englisch Pricewaterhouse Coopers (PwC) Germany Owner
Mrs. Nea Backström MTB-Siivouspalvelu Oy Finland Family Member
Mr. Mohammad Alimanesh TCAPU Business School Iran (Islamic Republic of) Executive
Mr. 영경 심 동아보건대학교 Korea, Republic of Owner
Susan St Amand The Sirius Group Inc Canada I love Family Business
Marie Bierent Ovive France Owner
Mr. Rafael Trujillo Grupo Hada Colombia Family Member
Patricia Surendonk Burg Groep B.V. Netherlands Owner
Dr. Judith Van Helvert Windesheim University of Applied Sciences Netherlands I love Family Business
Henny Westland Westland Cheese Netherlands Executive
Ms. Aysem Ergin Vastas Turkey Executive
Rodrigo Pecchiae Cambridge Family Enterprise Group Brazil Owner
Eva Law CAG China, Hong Kong SAR Owner
Martien Seijsener Eskens Group Netherlands Family Member
Mr. Teodor Linkin PROFILINK Bulgaria Family Member
Mr. Enrique Solano-Morales Independent board director, family business advisor Peru Executive
Mr. Borja Pascual Calidad Pascual Spain Owner
Mr. Maria Torres Pascual Corporación Emperesarial Pascual Spain Family Member
Mr. Joseph Edison Sasser Family Companies United States of America Family Member
Nancy E Richards Sasser Family Companies United States of America Family Member
Mrs. Rebecca Peterson Sasser Family Companies United States of America Owner
Prof.dr.dinesh Sabnis CSLI- INDIA India Executive
David Harland FINH Australia Family Member
Mr. Winson Yeung Singbee China Owner