Family Business Sustainability Pledge

Sign the pledge
Track your progress
Define success across generations

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The Pledge

The Family Business Sustainability Pledge is a joint FBN and UNCTAD global statement, prescriptive in its vision and strategy as well as actionable and deliverable in line with the Sustainable Development Goals (SDGs).

It builds upon the experiences of the initial FBN pledge and is the outcome of broad-based consultations to ensure an inclusive approach to engage all family business actors.

The pledge is a global call to action for business-owning families, their firms and the wider family business ecosystem to adopt a more purpose driven business model therefore contributing to global sustainable development, inclusive growth and prosperity for all.

Signatories pledge to promote sustainable growth, environmental stewardship, social inclusion and good governance.

Once you have signed the pledge, if you are a family business, download the indicator framework and start assessing your sustainability performance.

 

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Defining Success Across Generations

We, a global community of family businesses, commit to build a sustainable future across generations.

Family businesses contribute meaningfully to both economic growth and employment and have the potential to create a more purpose-driven model of business. With our inherent focus on long-term success and responsible ownership, we strive to apply our entrepreneurial know-how and resources to build a just and equitable world, where our planet will flourish across generations.

The Sustainable Development Goals (SDGs) provide family businesses with opportunities to create a shared prosperity for all. We commit to taking action on the SDGs by advocating for and upholding the following principles:

Sustainable Growth: To promote and model business practices and investments that will enable sustainable economic growth and deliver long-term value creation for all present and future stakeholders

Environmental Stewardship: To have a positive long-term impact by taking urgent action on climate change, enabling sustainable production and consumption, and advancing the responsible use of natural resources.

Social Inclusion: To promote inclusive practices in our communities and beyond, including gender equality, diversity and decent work, to ensure that both current and future generations attain dignity and fulfil their potential.

Good Governance: To establish sound family and corporate governance structures that are transparent, inclusive and accountable to stakeholders; to ensure compliance with ethical and corruption-free business practices.

In partnership with the UN, we will identify SDGs aligned to our business, track our progress and assess the impact of our pledge in a transparent manner using the relevant Sustainability Indicators for Family Business as jointly established by FBN and UNCTAD.

We invite you to act now and join us in creating a shared prosperity. Together we will build a sustainable future and define success across generations.

 

Signatories list

503
Name Company Country Role and affiliation to family business
Murat Ogucu Taider Turkey Family Member
Levent Sarıgozoğlu Taıder Turkey Owner
Ahu Serter Farplas Turkey Owner
Sumer Tomek Bayindir Teta Teknik Tarim Turkey Owner
Selen Toron Taider-FBN TURKEY Turkey Executive
Gunseli Unluturk Sun Tekstil Turkey Owner
Yalcin Yesilova Yesilova holding Turkey Owner
Maitha Al Yousuf GCC United Arab Emirates Family Member
James Perry Cook United Kingdom Owner
Andrew Wates Wates Group Ltd United Kingdom Owner
Sara Boomsma Family Business Council Gulf United Arab Emirates Executive
Omer Abdo Hateks United Kingdom Owner
James Tucker Ideal Industries, Inc. United States of America Owner
Fred R. Sasser Sasser Family Companies United States of America Family Member
Jonny Wates Wates Group Ltd United Kingdom Owner
Giovanna Diaz S&A Servicios y Asesorias Colombia Family Member
Mrs. Maria Ahlström-Bondestam Ahlström Companies Finland Family Member
Mr. Alok Bajoria Ganesh Panchratnam India Ltd India Owner
Mr. Gareth Jenkinson Jenkinson Logistics Ireland Owner
Ms. Chadia El Meouchi Badri and Salim El Meouchi Law Firm Lebanon Owner
Mr. Ezequiel Giró Girnet Internacional, S.L. Spain Owner
Mr. Luca Lancini AROLAB organ Spain Owner
Naile Gocen Cukurova Goctur Turkey Owner
Mr. Şükrü Ünlütürk Sun Tekstil A.S. Turkey Family Member
Mr. Bernie Geiss Cove Continuity Advisors Inc. Canada Owner